Meli Marine An Important Decision For The Company Essay

Introduction This essay contains five critical questions derived from the analysis of the case ‘Meli Marine’ by applying the relevant principles to help the CEO of Meli Marine make an important decision for the company. Critical questions 1. What’s Meli’s budget of entering the Asia-North America market? 2. What are the strengths and weaknesses of Meli Marine? 3. What are the risks and obstacles of this move? 4. Does the 16 vessels and their capacities suit best for the Asia-North America market? 5. Could Meli Marine continue using the customer-centric service strategy in the Asia-North America market? Justification and discussion of relative effectiveness of critical questions 1. ‘An investment is made to earn a return’ (Trotman, Gibbins and Carson 2012, p. 652). In order to make a sensible investment with adequate consideration of the company’s profitability, it would be vital for company to figure out both the budget for investment and the estimate revenue to see whether the move is commercially doable. There are also estimate costs which need to be focused on. If the potential expenses of an investing action tend to be much higher than budget, it might impel the company to bear liability pressure, or to give up the investment. The case noted that Meli Marine was given the opportunity to purchase the 16 vessels and enter the Asia-North America market. Buying ships seemed to be the first step of investment in this move, which would be followed by significant itemsShow MoreRelatedThe Impact Of Meli Marine On The Container Shipping Value Chain Essay889 Words   |  4 PagesIntroduction Meli Marine is a Singapore-based marine transport company which now has an opportunity to purchase 16 vessels from Teeh-Sah company to enter Asia-North America shipping market. The CEO of Meli Marine is wondering whether the move is right for the development of company. Some questions are designed to help him to make proper decisions. Besides, reasons in terms of the questions are justified in the following. Critical questions 1.Why the vessels price that Teeh-Sah gives is consideredRead Moreâ€Å"Implicit† and â€Å"Explicit† Csr: a Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility13330 Words   |  54 Pagesattributed, and ready to claim, social responsibilities, this has not been so common elsewhere. Comparative research in CSR between Europe and the United State has identified remarkable differences between companies on each side of the Atlantic. This pertains, first, to the language companies use in describing their involvement in society. In a comparative study of corporate self-presentaWe thank former associate editor Thomas Donaldson and the anonymous reviewers for their input and support in developing